SILVER LININGS
PSYCH
CASE STUDY
About Silver Linings Psych
Silver Linings Psych is a small boutique practice specializing in women's mental health. They believe ‘better’ is possible for everyone and that you don’t need to be “broken” to benefit from therapy. Their services include:
Individual therapy
Couples therapy
Parent Coaching
Women’s therapy for anxiety, depression & trauma
Eye Movement Desensitization and Reprocessing (EMDR)
Teletherapy for Teen & Young Adults
At Silver Linings Psych, their expertly trained therapists offer dynamic, personalized plans with a collaborative approach to therapy that helps their clients achieve their goals or gain an understanding and perspective on their current situation. When working with one of their therapists they take the time to get to know their clients. Their history. The current challenges or changes that brought them to seek out their practice.
THE CHALLENGE
Silver Linings wanted to continue to grow their practice, adding several new therapists and having a consistent stream of new clients. However, they weren’t sure how to achieve this beyond local networking and basic marketing.
Why RevKey?
Dr. Alissa Silverman at Silver Linings was referred to working with RevKey by several different therapists she knew in the industry and who heard our CEO, John Sanders, speak about his expertise and Google Ads for therapists on a podcast. In addition, one of her colleagues and close friends raved about working with John and observed that Google ads as a medium had helped her practice grow faster than just from referrals alone.
Client Expectations
“My intention was to build another referral stream that could work in a more targeted way. This was not to stop doing all the other marketing things that I was doing, it was simply to add another line of referrals to people I would not be able to reach otherwise in order to ensure my therapists had the desired caseload they were looking for when they agreed to work within my practice.”
Our Digital Marketing Pros knew exactly how to support Silver Linings with their outreach problem.
Leveraging years of experience helping other therapists and mental health clinics, our Digital Marketing Pros here at RevKey knew exactly how to support Silver Linings with their outreach problem. As a leading professional agency in Google Ads and digital marketing, at RevKey, we use those tools to help connect therapists with clients who are the best fit for their areas of knowledge and expertise.
THE KEY
The initial strategy was to create a well-organized Google search campaign, focused specifically on women and couples therapy and targeting Philadelphia and the surrounding suburbs. The strategy evolved due to continuous testing and adaptation from our findings. After reviewing the data and adjusting the campaign we discovered that honing in on exactly the right geographic targeting was the key to taking the campaign from a good performer to a great one.
The initial results were successful but we were able to take the performance to “great” after analyzing about a year of data and implementing multiple optimizations
THE RESULTS
Since bringing on RevKey and implementing Google Ads into their marketing strategy, Silver Linings Psych has been able to hire new therapists and is currently expanding into a new location in the suburbs of Philadelphia
We have been able to take Silver Linings conversion rate from roughly 5% in 2021 to a 15% conversion rate now in the fall of 2023. This represents a 200% increase in total leads coming into the practice from Google ads. This campaign performance has helped Silver Linings keep its existing therapists’ schedules booked, hire 4 more therapists, and expand its location.
Alissa Silverman, Psy.DFounder & Owner of Silver Linings Psych
“When I started with John I had 4 therapists within Silver Linings Psych, one was me, and then 3 contractors. Utilizing John's services was important because I wanted to ensure I had a steady stream of referrals always coming in for the 2 new therapists I brought on in January of 2021. I was not sure I could sustain everyone's caseload with just the marketing strategies I was using at the time which was primarily through my network of other providers I had met over the years and therapists directories like psychology today. Over the course of the next 2 years from April 2021 to the present I added 4 more therapists.
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