THE GENDER & SEXUALITY THERAPY CENTER
CASE STUDY
About The Gender & Sexuality Therapy Center
As a New York City-based group of psychotherapists the Gender & Sexuality Therapy Center provides a range of counseling and therapy services. These services include:
Therapy
Groups
Clinical Supervision & Consultation
With approximately 20 clinicians and a practice that has built an amazing and welcoming community in their area, each session at G&STC is meant to provide a safe space for clients who need these specialists' services to help guide them through any life experience they may be going through. With the help of our digital marketing pros at RevKey, they have been able to do just that with us guiding the way to their practice for the people who are looking for their specific advice and expertise.
THE CHALLENGE
As most businesses experienced, COVID was a making or breaking point and many people needed assistance to get through those tough and unexpected times. During the worst of the Pandemic, G&STC was having trouble reaching their specific clientele, and without the support of the same amount of clinicians they previously had the business faced the struggle of growing, coupled with the loss of all their previous avenues of networking they needed a new approach to gaining clients.
Our Digital Marketing Pros here at RevKey knew exactly how to support G&STC with their outreach problem.
Leveraging years of experience helping other therapists and mental health clinics, our Digital Marketing Pros here at RevKey knew exactly how to support G&STC with their outreach problem. As a leading professional agency in Google Ads and digital marketing, at RevKey, we use those tools to help connect therapists with clients who are the best fit for their areas of knowledge and expertise.
Using Google Ads is an excellent way to attract people searching on Google to your services. Recent research indicates that people are more likely to click on ads when they are searching for local services. Not to mention these are the first entries that users see when they do a search. Knowing this and being able to apply this marketing tool to gain new business for G&STC was exactly what they needed to grow their practice.
THE KEY
The RevKey team was uniquely qualified to help Jesse Kahn at G&STC ramp up quickly based on our knowledge of the area and appropriate keywords. We focused solely on the keywords that would target his niche demographic and lead to higher conversion rates. Equally important was our strong negative keyword list. Due to the nature of their demographic, we needed to start the campaign with strict parameters that didn’t allow counterproductive search terms.
The Result
By working with RevKey, The Gender & Sexuality Therapy Center was able to achieve their goal of gaining new clients that have helped their business not only stay open but also become an industry leader in their community. In their first year working with RevKey, we saw a steady increase in user traffic to their site which resulted in an influx of qualified leads that quickly led to increased intake numbers.
Avg. click-through rate
*note: This rate is above average for the New York region
2023 Avg. Impression Share
1st year overall traffic uplift
*note: This statistic can also be refernced in the graph below
Image depicts the overall traffic uplift during G&STC’s first year working with RevKey.
At this point, G&STC not only has a waitlist, but they are also operating at a reduced budget. We have taken them from struggling to survive during the pandemic to capacity in less than 3 years.
Connect with us.
Unlock the potential of your business with the help of our Digital Marketing Pros here at RevKey.