REVKEY BLOG
Welcome to the RevKey Blog. This is where our industry experts provide insights, tips, and best practices for digital marketing, online advertising, social media, and specifically Google Ads to help you boost sales, build loyalty, and unlock your business potential.
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Wise Practice Summit: Key Takeaways
Check out our highlights from this year's Wise Practice Summit in Charlotte, NC!
Audiences For Search Campaigns
Audiences in a search campaign are built upon your knowledge of the types of users (or consumers) you are targeting. They help guide the campaign by either setting standards or giving hints about where and who your ads are showing up for.
We’re Hiring - Remote Digital Marketing Specialist
RevKey is growing and we need another Digital Marketing Pro.
Google Ads: 25+ Glossary Terms You Need to Know
When it comes to learning Google Ads, it’s important to have a glossary of all the possible terms you need to know and that you can easily reference.
Advertising in a Soft Market
Discover the three reasons why you should continue to advertise even in a soft market. Don’t let a lull in sales make you question the effectiveness of marketing.
Keyword Match Types: How & When To Use Them
To have successful Google Ad Campaigns it’s important to know what kinds of keywords you should be using and how each match type can play a role in affecting the results of your campaign and overall marketing strategy.
Performance Max: The best of Google, All-in-one
Discover the unique capabilities of Performance Max campaigns and why they be exactly what you need when it comes to your digital advertising efforts.
Difference Between Small and Large Marketing Agencies
Choosing a marketing agency can be difficult for those just starting their outsourcing journey. When considering outsourcing your marketing to an agency, you might be hit with many different options ranging from large-scale corporations to small businesses. But how do you know which one is right for your business needs?
Google changes how it defines ‘top ads’
Learn more about the new Google Ads update highlighting the new metric definition changes and why this may be important to you and your advertising efforts in Google Ads.
SEO and PPC: A Powerful Partnership
See how more effective your digital ads can be when you combine the power of SEO and PPC.
Quality Score Elements: Part 3 Expected Click-Through Rate
Discover the components of the quality score in our three-part series. In this blog, we take a deep dive into the Expected Click-Through Rate and breakdown how it affects your overall Quality Score in Google Ads.
Quality Score Elements: Part 2 Ad Relevance
Discover Part 2 of the quality score elements in this three-part series. Ad relevance can be something that makes or breaks how likely users are to click on your ads and land on your website - learn how it’s measured, why it’s important, and how it can make a difference.
Quality Score Elements: Part 1 Landing Page Experience
Learn how Google defines a good quality ad running in a campaign using their “quality score”. Join us in this three-part series where we break down the quality score so you know just how to optimize your Google Ad campaigns.
Tips to Stop Overbidding on Google Ads in 2024
Discover key factors to analyze when deciding your bids and what is most important to you so you can stop overbidding on your Google Ads in 2024.
Advantages of Using Google Ads
Interested in using Google Ads but not sure if they’re worth it? Take a closer look at some of the advantages of Google Ads and see how your business can benefit from utilizing this PPC platform.
2024 Google Ad & Digital Marketing Trends
Discover industry expert predictions for 2024 for the digital marketing landscape. Including insight into new Google Ads, social media, and SEO trends.
Google Search vs. Performance Max Campaigns
Discover the difference between Google Performance Max and Google Search campaigns and see which one might be best for your advertising goals.
Health In Personalized Advertising
Learn more about Google Ads’ ‘Health in Personalized Advertising’ restrictions. Understand who is affected, how to avoid these limitations, and what to do when they occur.
Google Ads vs Facebook Ads
Discover the difference between these two paid advertising leaders and learn which one might be right for your business goals.
We’re Hiring: Remote Google Ads Specialist
RevKey is growing and we need another Digital Marketing Pro.