Starting a new Google Ads campaign can feel like a load of pressure, especially when you don’t know exactly what you’re looking for regarding campaign success. Luckily, the path toward understanding the data you are being presented is a pretty easy one to follow once you know what to look for and how to use it!

The first 30 days of any campaign are meant to be viewed as an opportunity to optimize your campaign while it’s still got its boots on the ground. The more that you can learn from these first 30 days, the better you can tweak and strategize on how to receive a profitable return on your investment in the long run.

Check out our highlights from this year's Wise Practice Summit in Charlotte, NC!

Audiences in a search campaign are built upon your knowledge of the types of users (or consumers) you are targeting. They help guide the campaign by either setting standards or giving hints about where and who your ads are showing up for.

RevKey is growing and we need another Digital Marketing Pro.

When it comes to learning Google Ads, it’s important to have a glossary of all the possible terms you need to know and that you can easily reference.

Discover the three reasons why you should continue to advertise even in a soft market. Don’t let a lull in sales make you question the effectiveness of marketing.

To have successful Google Ad Campaigns it’s important to know what kinds of keywords you should be using and how each match type can play a role in affecting the results of your campaign and overall marketing strategy.

Discover the unique capabilities of Performance Max campaigns and why they be exactly what you need when it comes to your digital advertising efforts.

Choosing a marketing agency can be difficult for those just starting their outsourcing journey. When considering outsourcing your marketing to an agency, you might be hit with many different options ranging from large-scale corporations to small businesses. But how do you know which one is right for your business needs?

Learn more about the new Google Ads update highlighting the new metric definition changes and why this may be important to you and your advertising efforts in Google Ads.

See how more effective your digital ads can be when you combine the power of SEO and PPC.

Discover the components of the quality score in our three-part series. In this blog, we take a deep dive into the Expected Click-Through Rate and breakdown how it affects your overall Quality Score in Google Ads.

Discover Part 2 of the quality score elements in this three-part series. Ad relevance can be something that makes or breaks how likely users are to click on your ads and land on your website - learn how it’s measured, why it’s important, and how it can make a difference.

Learn how Google defines a good quality ad running in a campaign using their “quality score”. Join us in this three-part series where we break down the quality score so you know just how to optimize your Google Ad campaigns.

Discover key factors to analyze when deciding your bids and what is most important to you so you can stop overbidding on your Google Ads in 2024.

Interested in using Google Ads but not sure if they’re worth it? Take a closer look at some of the advantages of Google Ads and see how your business can benefit from utilizing this PPC platform.

Discover industry expert predictions for 2024 for the digital marketing landscape. Including insight into new Google Ads, social media, and SEO trends.

Discover the difference between Google Performance Max and Google Search campaigns and see which one might be best for your advertising goals.

Learn more about Google Ads’ ‘Health in Personalized Advertising’ restrictions. Understand who is affected, how to avoid these limitations, and what to do when they occur.