Advantages of Using Google Ads
If you didn’t know, Google Ads is THE paid online advertising program you can use to create campaigns that can promote your business through Google’s display and search networks. The purpose of this Pay-per-click (PPC) platform is to allow businesses to advertise their products and/or services to users across the globe.
Google Ads also aims to help you optimize your online marketing efforts and make them more effective. There are many amazing benefits of Google Ads, and it presents a range of useful tools for businesses of all sizes.
First-thing-first is to know the different types of campaigns and your options when it comes to payment. This way you know which ads will be most effective for your business.
Types of Google Ads campaigns
Search campaigns: Search ads are presented on Google search engine results pages (SERPs), along with organic results, in response to users looking up related search terms. These are mainly text ads.
Search campaigns target users who search for terms relevant to your business offer.
Performance Max: a goal-based campaign type that allows performance advertisers to access all Google Ads inventory from a single campaign. Performance Max helps you drive performance based on your specified conversion goals, delivering more conversions and value by optimizing performance in real-time and across channels using Smart Bidding.
Performance Max campaigns are designed to be easy to launch, and when your campaign is live, it'll be optimized by Google AI to drive the best performance possible. You can steer your results by providing high-quality creative assets and sharing your expertise about which audiences will most likely convert.
Display campaigns: Display ads appear when people visit sites in the Google Display Network — a collection of over two million websites that reach over 90% of all internet users. These ads might show up in articles, videos or websites. They can be images, video, text or other formats.
Shopping campaigns: Shopping campaigns — managed through the Google Merchant Center — are a great option for eCommerce and retail businesses.
Shopping ads appear on the main SERP and through the Google Shopping tab. They’re mainly targeted through product data rather than keywords.
Video campaigns: These campaigns are done through YouTube. Video ads reach potential customers through this popular platform and are presented only in video format.
App campaigns: App ads promote applications. Rather than requiring you to create individual ads, app campaigns use all your existing marketing assets to present ads across a range of platforms.
Smart: Smart campaigns are automated by Google AI and are an easy way to get your campaigns and ads up and running.
Local: Local service ads help you connect with people who search on Google for the services you offer. You only pay if a customer calls, books, or messages you directly through the ad.
Discovery: These campaigns let you share your brand's story with people across Google's feeds when they're open to discovering new products and services.
However, by the end of January 2024, all existing Discovery campaigns will be upgraded to Demand Gen campaigns. Demand Gen campaigns give you the same benefits as Discovery campaigns, with new features, inventory, and insights, plus an improved ad creation process to help you drive demand and purchase consideration. Learn more about Demand Gen campaigns.
How to pay for Google Ads?
The good thing about Google Ads is you don’t just have to pay an exorbitant amount to be successful, Google Ads offers a range of Smart Bidding options. These budding options are designed to help you maximize your return on ad spending. When using this platform, you “bid” through the Google Ads auction based on one of these payment structures:
CPC (cost-per-click) or PPC: Pay per each click
CPM (cost-per-mille): Pay for every 1,000 views or impressions
CPA (cost-per-action): Pay per conversions or other specified customer action
CPV (cost-per-view): Pay per view (only for video campaigns)
The variety of choices for both ad campaign types and payment options makes Google Ads effective for a range of businesses, proving to be beneficial for even small & local businesses.
But that isn’t the only thing that makes this digital advertising platform so useful. It offers tons of other valuable benefits that set them apart from other potential advertising options.
What Are The Advantages of Google Ads?
-
Using Google Ads is a fast and easy way to rank high on SERPs. That’s not only useful when it comes to traffic and conversions. It also helps show your name, identity and unique business offer to a larger segment of users.
-
Google Ads let you strategically pinpoint the right customers and show them the most relevant, effective ads. You can find the best keywords and target leads based on a range of customization options. Target and adapt your ads through:
Specific keywords and keyword match type
Age
Location
Language
Time of day
Frequency
Device type
These targeting customizations increase the chances that your leads will be high quality. This helps maximize conversions and makes your overarching digital marketing efforts more successful.
-
Not only can you target customers more strategically, but you can also customize the way you target them to a higher degree.
Through Google Ads, you can easily adjust campaigns to fit your business needs. You can scale your marketing efforts up and down. You can curate your own unique mix of digital ads and include whatever works best to reach your customers.
Google Ads offers users complete agency when it comes to managing marketing efforts. If you’re a small business owner, this helps you ensure consistency with brand values. It also assists with staying on track toward reaching your main goals and fulfilling your vision.
-
According to StatCounter, Google makes up over 93% of the search engine market worldwide. Take advantage of that huge market share with Google Ads and reach many more potential customers.
Adding high-quality paid ads to your existing search engine optimization (SEO) marketing or digital marketing strategy is a great way to directly increase traffic, conversions and leads. You can increase online sales along with in-person sales.
-
With Google Ads, you only pay for what you use (sounds like an informercial we know) . But it has no minimum spending requirement so you can choose how much you want to spend, when you want to spend, and what you want to spend on.
The lack of hidden fees makes it easy to cap your budget and immediately stop spending once you reach your projected ad spend.
Plus, Google Ads uses automation to help optimize your spending. You can plan monthly budgets and adapt them in real time as needed. You’ll also get useful suggestions from Google.
-
It’s easy to track trends and measure the success of campaigns, which is one of the most important benefits of Google Ads.
Google presents graphs, custom reports and performance indicators. Through smart programs like Google’s conversion tracking tool and Google Analytics, you can monitor the effectiveness of campaigns.
You can also follow important metrics and keep an eye on your key performance indicators (KPIs).
-
As you keep track of metrics and monitor your success, you’ll gain access to a range of informative Google Ads data. Through this data, you’ll find valuable insights about your target audience, their habits, and your own approaches to engaging them.
You’ll notice revelatory patterns emerge. You’ll see how well your marketing strategy is working while gaining insights about your clients. You’ll learn more about your industry and market segment without spending a dime on data collection. You can even measure brand awareness with ease.
This expanded knowledge base is an invaluable bonus that can help you with future decision-making and strategic planning
-
Search Engine Optimization (SEO) efforts for small businesses can be hugely successful over long periods. In contrast, Google Ads campaigns provide an impressive return on investment (ROI) within a short time.
You can generate new leads, increase your conversion rate and build brand awareness in just a few weeks.
-
You can easily increase your profits with Google Ads.
Google conservatively estimates that for every $1 a business spends on Google Ads, they get $8 in profit. This ROAS is impressive and shows how much of a difference Google Ads can make when it comes to increasing revenues.
Key thoughts
Having a strategic marketing approach is key to cultivating a successful small business. With the help of Google Ads, the most effective PPC digital advertising platform, you can do just that. There are many benefits of Google Ads for all types of businesses, including the smaller ones. It offers unique features that competitors don’t and can do a lot for your business.
Are you interested in growing lead generation, sales, and brand awareness?
Then you may want to reach out to the Digital Marketing Professional here at RevKey. We offer full-service marketing and design assistance for Google Ad campaigns. Allow us to enhance your business with useful SEO, social media, and PPC features.
Request a consultation to start reaching more potential customers and improving your website performance today.
