If you don’t know what Meta Business Suite is then you’re doing social media all wrong. It’s pretty much the central hub where you can manage all your marketing and advertising activities on Facebook and Instagram.

The platform management tool now allows you to post across Facebook and Instagram, including Stories and Reels. At the same time, you can also manage business messages, create ads, and more, all within a single platform.

Meta is infamous for launching and then retiring its management apps every few years, but the latest version incorporates pretty much all the functionalities of its other apps, which makes it a handy tool for anyone running a full-scale social media strategy looking to maximize their process.

Keep reading to get an overview of exactly what you can get done in the app now.

To start off let’s go over some key features that this platform offers.

*features include specific Meta definitions*

To get even more out of the Meta Business Suite make sure to follow these tips ⤵

(Or have RevKey handle your social strategy for you)

Make your posts frequent & Consistent

Schedule posts and stories in advance using Meta Business Suite.
Create content in batches to save time using drafts.
Cross-post on your Facebook and Instagram accounts to save time.
Use the calendar view to build a regular posting schedule, fill gaps and create engaging content using templates.
Store creative assets for your posts using Albums with Meta Business Suite. You can save them for later when you’re creating content and responding to comments.

Engagement. Engagement. Engagement.

Prioritize your customer communications using the Updates card in your Home tab.
Create auto-responses to messages when answering frequently asked questions in your Inbox.
Use the inbox to respond directly to customers about the products they’re asking about, or suggest others that might fit their needs.

Digital ads to bring in new customers

Discover who's engaging with your business and think about how you can narrow down your target audience for your automated ads.
Take a look at common questions and comments from new customers in the Posts & Stories and Inbox tabs. These can give you clues as to what newcomers need to know about your business, which can help inform what kind of information to include in your ads.
See which of your posts drive the most engagement. If you want to reach a brand new audience, boost it in the Posts & Stories tab.
Just in case you were wondering digital ads are our bread & butter ;)

While these tips prove to be helpful and can get you on the right track to building a following and creating engaging content we also know that developing an effective social strategy can be daunting and time-consuming. If you’re wanting to hit those social milestones and save yourself time and stress you should consider using RevKey to manage your social media.