Google Search Console: What Is It & How Do We Use It?
What Is Search Console?
Google’s Search Console can be a valuable tool for those who are looking to prioritize, analyze, and conquer their online presence. This platform allows you to get an in-depth understanding of how your website performs when represented in a Google search. Additionally, it provides valuable information on how to troubleshoot individual pages that may not be indexed on your website so that you can receive more visibility overall. Search Console specializes in providing you the ability to understand your website's performance from a user’s perspective.
Additionally, if you are utilizing SEO methods and tools on your website, Search Console can help to organize which of those resources are bringing forth a positive effect and which need more work. Search Console is foundational when considering which SEO tactics will yield lasting results. This is best represented when trying to optimize for organic traffic and placement within Google searches as it lays out what the user is encountering when they conduct their exploration of Google results.
image of the search console dashboard when you first login
How Can My Business Benefit From It?
Google Search Console is a free online tool offered by Google that allows website owners to monitor and maintain their site's performance in Google's search results. It provides valuable insights and data about how Google views and interacts with your website. If used correctly, this tool can be very useful to small businesses that are looking to expand their visibility in organic search traffic.
Below are examples of additional tools that the search console can provide for organic search traffic data:
If you’re looking for more detail here’s a quick breakdown of the different tools that can be used in the Google Search Console and what they mean.
What is The Difference Between Analytics & Search Console?
Google Analytics focuses on user behavior and engagement, while Google Search Console emphasizes the website's presence and performance in Google Search. Both tools complement each other, allowing website owners to make informed decisions for improving their online presence and user experience.
In Google Analytics, you’ll want to keep tabs on all the different channels that could potentially lead new users to your website, like social media or Google Ads efforts. In Search Console, you can focus primarily on organic search and make appropriate adjustments to your website to boost your presence online even further.
Search Console & SEO
Google Search Console aids SEO efforts by providing valuable data and insights.
It reveals search terms so that you can optimize the keywords on your website
The number of times your website is seen (impressions) and the number of clicks you get will be valuable information for making informed decisions about your website's content.
Monitoring indexed pages ensures search engine visibility and sitemap submission helps in discovering important pages.
Build A Better Website For Your Audience
Having an online presence is necessary to survive in today's market. Whether you have a marketing team or not, understanding the organic traffic sent to your website can be a valuable tool for making business-led decisions. Search Console is meant to make the data more digestible for you as a user so that you can find the path to amplifying your website potential.
