8 Questions to Ask Before Hiring a Google Ads Manager for Your Business
If you’re a freelancer, therapist, or small business owner, hiring someone to manage your Google Ads is a big decision. The right Google Ads manager can generate consistent leads, improve your return on ad spend, and help your business grow. The wrong one can waste your budget, create confusion, and leave you unsure what went wrong.
You don’t need to be a Google Ads expert to hire a PPC manager, but you do need to know what questions to ask.
In this guide, we’ll walk through 8 essential questions to ask before hiring a Google Ads manager so you can choose the right partner with confidence.
If you’re new to Google Ads, explore our educational resources or visit our homepage to learn more before hiring a PPC specialist.
1. Do You Require a Long-Term Contract?
Many agencies require six-month or annual contracts. That’s a major commitment, especially if you’ve never worked with them before.
If performance isn’t meeting expectations, you shouldn’t feel locked in.
For therapists and small businesses, flexibility matters. Month-to-month agreements or trial periods allow you to evaluate results without long-term risk.
At RevKey, we believe partnerships should be earned, not enforced. That’s why all of our engagements are month-to-month, giving you the freedom to reassess based on real performance.
2. How Many Accounts Do You Manage?
Successful Google Ads campaigns require ongoing optimization, monitoring, and strategic adjustments.
If a PPC manager is handling too many accounts, your campaign may not receive the attention it needs.
Ask:
How many accounts do you manage?
How often do you optimize campaigns?
How frequently do you review performance?
A strong Google Ads manager has the capacity to be proactive — not reactive.
3. Will I Own and Have Access to My Google Ads Account?
Your Google Ads account is a business asset; you should always own it.
Some agencies build campaigns under their own master account. If you leave, you may lose historical data, performance insights, and campaign learnings.
That data is critical for long-term optimization.
Always confirm:
The account is created under your business
You have full admin access
Conversion tracking data stays with you
Transparency here is non-negotiable.
4. Do You Work With Clients in My Area or Niche?
Industry experience can be valuable, but direct competition can create conflicts.
If an agency manages ads for another business in your niche and geographic area, your campaigns could compete against each other.
Ask:
Do you work with similar businesses?
How do you prevent conflicts of interest?
How do you differentiate campaigns?
A thoughtful Google Ads strategist should have a clear answer.
5. How Will We Communicate?
Communication expectations vary widely across agencies. Some provide structured reporting and regular check-ins. Others only reach out when something goes wrong.
Clarify:
Reporting frequency
Meeting cadence
Primary communication channels
Response times
You don’t want to feel like your campaign is hidden from you, or that your manager disappeared into the shadows. Make sure their communication style aligns with your expectations. A good manager should give regular updates to their clients and be available to answer any questions that pop up.
6. How Do You Track Results?
At the end of the day, the point of Google Ads is to bring in real leads. That’s why it’s important to ask any potential PPC manager how they measure success. You want hard leads, not just more traffic, so ask what will be tracked
A qualified PPC manager should focus on meaningful outcomes like:
Phone calls
Form submissions
Appointment requests
Ask what metrics define success and how they’re tracked.
You should also understand what reporting you’ll receive and how performance insights will guide optimization decisions.
7. What Happens in the First 30–90 Days?
The early phase of a Google Ads campaign is critical. This is when strategy is built, data is gathered, and optimization begins.
A strong Google Ads manager should outline:
Account setup and structure
Keyword and audience research
Conversion tracking implementation
Testing plan
Optimization milestones
Avoid “set it and forget it” approaches. Effective campaigns require active management from day one.
8. What’s Included in Your Monthly Management Fee?
Not all management fees cover the same services.
Some agencies only monitor campaigns, while others include:
Full account setup
Conversion tracking
Strategy development
Landing page guidance
Ongoing optimization
Reporting and communication
Before signing, make sure you clearly understand what’s included so you can compare providers accurately.
The Right Questions Lead to the Right Google Ads Partner
Choosing the right Google Ads manager can make a big difference in how your business grows. No matter how big your business is or what your personal goals are, it’s necessary to ask the right questions up front to make sure you’ve found the right fit for your business.
At the end of the day, you need someone who’s honest and experienced. If your manager has those two qualities, then you’ve already found the recipe for success.
If you’re ready to explore whether Google Ads is a good fit for your practice, we’d love to help. At Revkey, we offer month-to-month contracts, personalized support, and a focus on results that actually matter: real leads, not just clicks.
Reach out today for a no-pressure consultation. We’re happy to answer your questions and see if we’re the right fit for your goals.
Ready to Partner with the Right Team for Google Ads for Therapists?
You shouldn't have to worry about whether your advertising partner has your best interests at heart or if your budget is being spent wisely. Google Ads for Therapists requires experienced management, transparent communication, and a genuine commitment to delivering real leads that grow your practice. The digital marketing professionals at RevKey offer month-to-month contracts, full account ownership, and personalized support focused on results that actually matter—let's have a no-pressure conversation about your goals. Get started in three simple steps:
Schedule a free consultation to discuss your practice needs and get honest answers about how Google Ads for Therapists can work for your business.
Meet with one of our digital marketing professionals to review your goals, clarify expectations, and determine if we're the right fit for your practice.
Start receiving real leads from qualified clients who are actively searching for the mental health services you provide, with full transparency every step of the way.
Additional Services Offered at RevKey
At RevKey, we specialize in Google Ads for Therapists with month-to-month contracts, full account ownership, and transparent communication that puts your practice goals first. In addition to this, we offer services for Chiropractors, Dentists, Doctors & Surgeons, Holistic Medicine, Small Business, Landscape Architecture, Industrial Marketing, B2B, Agencies, and Social Media Marketing. We work with practices and businesses across the United States, from New York to Chicago to California and beyond. Visit our blog to learn more about choosing the right Google Ads partner and asking the questions that protect your investment.
About the Author
Sam D’Andrea, Google Ads Account Manager
Sam has a background in copywriting, email marketing, and digital marketing strategy. My experience working in B2B, B2C, and affiliate marketing has given me a broad perspective that allows me to tailor my strategies individually to each of my clients, working with them and understanding their needs on a personal level.
