FLOURISHING HOPE COUNSELING
CASE STUDY
About Flourishing Hope Counseling
Flourishing Hope Counseling is a mental health practice based in Texas and founded by Angel M. Hoodye, a Licensed Professional Counselor Supervisor (LPC-S) and Certified Anger Resolution Therapist (CART) with over 15 years of experience. Angel herself is a survivor of narcissistic abuse which makes her a relatable counselor who truly understands what it takes to heal. She helps clients gain clarity, confidence, and closure from narcissistic abuse and trauma.
Flourishing Hope Counseling provides online counseling across the entire state of Texas. The practice is made up of two fully licensed counselors with a combined experience of 23+ years. The counselors at Flourishing Hope Counseling, PLLC have a deep understanding of the challenges faced in healing from narcissistic abuse, trauma, and grief. They are survivors too. As experts, they know exactly what it takes to help their clients heal. They have created a unique process using a special blend of clinical interventions, skills, and techniques that support their clients every step of the way in the healing journey.
Flourishing Hope Counseling specializes in:
Narcissistic Abuse Recovery
Trauma
Grief & Loss
Breakups
Betrayal
Confidence/Self-Esteem
Depression
Divorce
Toxic Relationships
Marriage & Couples Counseling
The Challenge
Like many of our Mental Health Practice clients, there wasn’t just one pain point but a couple that led them to search for help in the digital marketing space.
The main issues that were affecting their business were their lack of exposure and ability to gain awareness of Flourishing Hope’s services. Angel needed help expanding their website reach and traffic to gain more long-term clients.
But it was not just a lack of marketing expertise that led to these challenges. The trouble they had with gaining exposure was also due to being based in a semi-rural part of Texas, the practice being completely virtual instead of hybrid, and having to compete with larger privatized mental health companies with larger marketing budgets.
We were uniquely qualified to help Flourishing Hope Counseling
We have lived experience in Texas which helped us to better understand their marketing needs in the different communities they served. In addition to being familiar with the location we also have years of combined experience among our Google Ad Managers working specifically with Counselors and Mental Health Practitioners which set us apart from other digital marketing agencies.
The Key
The P-Max campaign we initially ran for Flourishing Hope was a result of hours of research and understanding of the condition Angel specialized in and getting into the mindset of the ideal clients she strived to help.
We realized that Narcissistic abuse victims exhibited many similar signs of victims of addiction or substance abuse, which would’ve made them a challenging demographic to write ads for. Our research focus shifted primarily to the potential search and online journeys of our intended ideal clients and we built the campaign around that research. Secondly, Angel and her account manager worked together to make adjustments to her website based on the analysis of the campaign data and our suggestions and recommendations. We realized that even seemingly minor changes, such as changing the CTA text buttons to the words “GET HELP” had huge positive impacts on the user experience and overall success of the campaign.
Our approach to solving the overall challenges constantly evolved as we received more data and extracted meaningful trends about user behavior. The solution was a very synergistic relationship between Angel’s vast understanding of the conditions she specialized and our expertise and knowledge of digital marketing and understanding of user behavior.
The Results
We were able to achieve the goals that Angel had outlined when we started, to varying degrees. We improved her online visibility, expanded her reach, improved the traffic volume to her site, and improved the traffic quality, evidenced by the time users spent on her website which speaks to the website's success.
The graph below is a preview of the Traffic acquisition report which provides cross-channel traffic source dimensions, a special set of product-agnostic dimensions that help you dig into how you acquire users.
This data was important for us to follow as it highlights a direct correlation between how much and where traffic was coming from to Flourishing Hope’s site.
The data below provides a preview of Flourishing Hope Counseling’s website Traffic from the start of RevKey implementing Google Ads and the site updates from August 2023 until May 2024.
“I had great confidence in Justin’s [RevKey Account Manager] ability to support my goals for exponentially growing my private practice. His expertise and efforts were well worth the investment, resulting in increased client engagement and revenue”
Angel M. Hoodye, M.S., LPC-S
Owner and CEO of Flourishing Hope Counseling, PLLC