Why Brands Should Look Beyond Vanity Metrics With PPC
Our very own Katie Kingsbery joins The Marketing Mix podcast with Steve Cummins to talk about the struggle and payoff that comes with running Pay Per Click (PPC) campaigns.
Too many start-ups and small businesses waste their precious resources running Pay Per Click (PPC) campaigns without linking them to activity that drives new business. It’s easy to get dazzled by vanity metrics, instead of targeting prospects who are ready to make a decision.
On the latest episode of The Marketing Mix, one of our Senior Account Managers here at RevKey discusses the best way to approach Google Ads and PPC advertising.
If you’re new to the marketing world you might be wondering “What even is PPC?”.
In short, Pay-per-click (or PPC) marketing is a form of digital advertising where businesses display ads on sites like Google (paid search) and Facebook (paid social) and only pay when someone clicks on the said ad.
But if you’ve already got down the “what” you might be wondering about the “who”, as in who should be leveraging PPC.
““It can work really well for small businesses. I find that small businesses mostly don’t have the budgets to appear, say, for multiple radio spots or to buy out a giant front page ad on the Wall Street journal.com or New York Times, or something of that nature.
But because Google Ads is much more scalable and very targeted, you can spend a lot less and really finely tune your audience and still see a return on
investment.” ”
Honestly, PPC can work for just about anyone but don’t just read about it here. Take the time to listen to the podcast so you can get some great insight from Katie about the mechanics of Google Ads, the importance of keyword selection and ad copy, and the value of tracking conversions that are valuable to the business. All to make sure that campaigns are optimized to reach people further down the funnel, who are ready to buy.
Listen here or find the episode available on all major podcast streaming services.
Get insight into how our account managers look to optimize your Google Ads that actually help bring in revenue and not just boost random metrics. As we like to say here at RevKey it's all about revenue, not clicks.
And to learn more about Katie and her digital marketing experience click the button below.
